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The effects of effort and intrinsic motivation on risky choice.

People repeatedly need to trade off between the probability and magnitude of the rewards that they could earn for investing effort. The not absent paper proposes that the conjunction of sum of two units simple assumptions (relating effort-induced reward expectations to spectacle theory's value function) provides a parsimonious theory that predicts that the nature of the required effort will have a systematic event on such trade-offs. Using the case of oftenness (or loyalty) programs, a series of five studies involving one as well as the other real and hypothetical choices demonstrated that (a) the neighborhood (as opposed to absence) of effort requirements enhances the selection for sure-small rewards over


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