Supporting your customers.(Software companies, marketing)

Early software companies took the approach the customer was upon their own. If you received a manual with the software (a big if), it was assumed you would read it (if you could read it) and if you had the courage to make a support call (if you could find a phone number), you might reach a individual who could help you.

With a certain quantity of notable exceptions, those times are gone Today, greatest in quantity companies provide thoughtful, helpful support staffs, proper manuals and extensive on-line help. The smart companies have eliminated "voice jail" and in general, if you have a question you can ...