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Hitting your target.(Marketing management)

Experienced marketers shake their heads in amazement. "How could a first-class company move swiftly an ad like that?" That commits to an ad that is 100 percent focused upon them. It's all about who they are and what they do.

Whether it's an ad, a proposal, a newsletter an e-mail bulletin, a pamphlet or a Web site, the story is the same. It's all about them. As by and by as we turn the page and diocese such an ad or click into a Web site that's filled to overflowing with the "it's all about us" message, we're gone

however it happens every day. "Seeing potential requires





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