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A.C. Neilsen report says beer ready for comeback

A new report by A.C. Neilsen throws a comeback for beer this year, driven by means of the industry's push for crops innovation.

Despite the beer convolution drop in 2005, the report points to the 54% share of alcoholic beverage sales still held by means of beer.

"Product innovations will re-establish beer as America's beverage," said Nick Lake, vice president of business exhibition at ACNielsen. "In addition to of recent origin flavors and seasonal options, watch for continued packaging innovations. The succes of mini-kegs and cooler packs are just sum of two units examples of innovations making it east and desirable for tribe to add beer to their social occasions."



COPYRIGHT 2006 Business Journals, Inc.

COPYRIGHT 2006 Gale Group



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