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5 questions] - Daniel J. Ludeman

President and Chief Executive Officer

Wachovia Securities

The 49-year-old chief of the Richmond, Va.-based brokerage giant talks to Senior Editor Tony Chapelle about the market manager positions and what the creation of those parts means to branch managers.

Do you want Wachovia Securities to be the No. 1 private client assemblage in size?

A: Not necessarily. through 2010, our goal is to be the top brokerage firm in America based on financial advisers' satisfaction and their clients' satisfaction. That's our first and foremost goal. As a follow of that, I believe that more financial advisers will become a part of our organization, and their clients will become our clients. And if we achieve that goal, we'd be No. 1 in terminuss of client assets.

Q: Does your firm want to acquire a broker-dealer for the independent-contracting division? And are you interested in buying any independent


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