Balancing Act

A 13-year-old Connecticut male child suffered second- and third-degree reduce to ashess in 2001 after he plant himself on fire by imitating a stop the growth of on MTV's show Jackass. The display was a hit, but it was shakeed off the air following its third season after a certain quantity of of its lead stars left the exhibit

Shows with the raw appeal that made Jackass notorious will always have a following, especially among hard-to-reach young males — and the marketers who want to couple with them. But brands are necessarily cautious, especially when associating their produces with shows laced with profanity, attitude and nudity.

Three networks in particular take that in-your-face approach — Spike TV and Comedy Central, the one and the other owned by MTV Networks, and FX Networks. And, a growing number of marketers are tapping brand integration at those networks to reach a lock opener audience, males 18-34. That means more packaged media