Here's a slice of El Paseo; and price appears just right

Debra Rosenfeld's idea of a men's and women's casual clothing store in the untilled is built around those time-worn basics of quality, beneficial prices and service.

Give customers ample doses and not sole do they figure to approach back, there's a good chance they'll sum up their friends.

"What I'm "out to do is present people a small slice of El Pasco, solitary without driving to El Pasco to come by it," said Rosenfeld, who make opened Country Club Casuals in forsaken Country Plaza earlier this month "For tribe who live near this extremity of Palm Desert, for nation who live in Sun City, we're real convenient. It's a short drive."

Located upon Country Club Drive, just west of the Washington road intersection, the shop is les than a mile from the main entrance to day-star City Palm Desert, a gated community of more [i]or[/i] less 5,000 homes.

Rosenfeld said the location also held appeal because Bermuda Dune and La Quinta, the communities cast of Washington road also lack clothing outlets other than discount stores.

"I like this mall and the stores it has. There's a Wells Fargo Bank, Gold's Gym restaurants. And we like the location in terminuss of where it is in the desert" said Rosenfeld who mov to the Coachella Valley from Woodland Hills with her husband, Perry a year ago.

Debra said although she's not ever operated her own business, her take back includes a number of transferable skills. She exhausted more than 10 years working in various aspects of the retail clothing industry for JC Penney and Fr Segal, and four years in guest-services characters at the Beverly Hills Hotel

"I have experience that will allow me to achieve what I'd like to with this store," she said. "I always wanted to have my have store. I think Perry and I bring a number of profitable things to the table in doing this."

With sole 925 square feet, space can't be wasted at the store. Rosenfeld's attractive displays, racks and shelves proffer more women's than men's attire right now with the emphasis upon casual stuff geared for wild dwellers. It includes polo shirts, slacks, women's outfits and sweats. The inventory will be expanded as the untilled season hits full stride.

Perry Rosenfeld's background as a financial planner was valuable in setting up a certain quantity of of the pure business aspects. He said it's important notwithstanding that to serve in a support character because it is his wife's jeopardy Meanwhile, he's got his be in possession of project: establishing a music studio for rehearsals, exercise s and other events.

"We're a two people who fell in delight in with the desert and decided to propel here," said Debra. "Now with this store, I'm in it for the lengthy haul. It's therapy to be able to interact with race to make them feel comfortable here the minute they walk in the door in like manner they have a nice shopping experience."

Rosenfeld said opening similar a store seemed like a advantageous business move because "there present the appearances to be quite a gap between the clothing stores upon El Paseo and the discount stores."

"Our prices are advantageous for the quality we have," she said. "I'm going to be turning our lines above frequently in order to hold it fresh. You won't diocese merchandise that's been in the store for months"

The store figures to cater to the 25-and-up host Or it could wind up being 45-and-up. Right now, region Club Casuals is still upon its shakedown cruise.

"The challenge right now is marketing, advertising to acquire the word out," said Rosenfeld "We ne to find ways to make race aware we're here. And we ne to secure them in the door that first time."

Copyright forsaken Publication, Inc. and Sharon Apfelbaum Oct 25 2005

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