Eye-catching signage. (Substance).(how to correctly use visual displays to attract customers to your salon)

Although your salon or spa may provide stellar service with the best talent in town, it's not unheard of that, despite all the pluses, your retail department may be lacking a certain quantity of punch.

Retail dexterouss say that before you think about your approach and your pitch, you have to win the customers' attention. "Customers now wait for excellence in service, choice and quality, in an interesting environment," says Melissa Daniels, marketing manager for Dermalogica. "Dried flowers and a stacked arrangement of cropss just don't cut it. From the twinkling a consumer looks into