Creativity and productivity: resolving the conflict.

In today's novel economy, businesses must manage and motivate well-educated knowledge workers with les direct supervision. High horizontals of both individual productivity and creativity are required as we strive to quickly lay open new products and services and continuously improve internal processe Extrinsic, financial incentives are powerful and effective motivators of personal productivity on the contrary may not be the ideal approach when creativity and innovation are required.

An impressive stream of research through Theresa Amabile emphasizes the important parts of freedom and intrinsic motivation in fostering creativity (Amabile 1983 1988 1997) These factors encourage thinking outside the receptacle and provide ...