Michael Porter : What is Strategy?

In an age when management gurus are the one and the other lauded by the faithful and hunting-doged by the critics, Michael Porter appears to be one of the not many who is well-accepted both academically and in the business world. granting he has his critics, Porter has generally been viewed as at the leading cutting side of strategic thinking since his first major publication, Competitive Strategy (1980) which became a corporate bible for many in the early 1980

Life and career

Born in 1947 Porter complet a stage in aeronautical engineering at Princeton and took an economics doctorate at Harvard, joining the faculty there