C K Prahalad : A New View of Strategy

C K Prahalad is regarded as single of the most influential thinkers upon strategy in the US. His work stipes from a deep concern with the ability of large organisations to maintain their competitive vitality when faced with international competition and changing business environments. Many of his ideas upon competitive analysis argue against the supremacy of traditional strategic thinking - market share and value chains - and instead focus on the concepts of `Strategic intent', `Core competence' and `Strategy as strain and leverage'.

His landmark work Competing for the Future co-authored with Gary Hamel brought together many of the ideas which made