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Brandy's dandy: sales of brandy & cognac benefit from their contemporary cultural image as well as their traditional appeal.

Stales of brandy & cognac have registered increases for 10 consecutive years, with the latest stats for 2003 showing a 26% gain to more than 99 million 9-1iter cases, according to Adams Liquor Handbook 2004 The big three domestic brandies--E & J Gallo, Paul Masson and Christian Brothers--continue to lead the way with combined sales of almost 5 million 9-1iter cases, while the major cognac brands have maintained impressive expansion Indeed, the high-margin, highly profitable cognac section has significantly outpaced domestic brandy extension with 2003 sales up 58% to 34 million cases. In fact, cognac extension over the past five


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