BRAND AMERICA: Yankee doodle branding.

With growing anti-US sentiments worldwide, Bush's unpopular war upon terror and a political division split over the election, mercy Mortimer says it's time Brand America remedyed its global reputation

The movie is called Churchill: The Hollywood Years. It is a spoof film about a clump of Hollywood executives who travel to the UK to make a feature about British war-winning prime minister Winston Churchill. When the executives discover that Churchill is an obese, somewhat old man, they replace him with a younger, gun-toting, more virile American version. The quirk is that the Yankees can't diocese past their own narrow,