Idioms and back translation.

THE CHALLENGES of intercultural communication are an integral part of greatest in quantity undergraduate business communication courses. Marketing gaffes easily illustrate the pitfalls of translation and underscore the importance of a knowledge of the tillage with which one is attempting to communicate. General Motors's marketing of the Nova in Central and southerly America, Electrolux's early American advertising slogan "nothing draw into the mouths like an Electrolux," and Clairol's ineffectual pitching of a curling iron to Germans as a "manure stick" are notorious. These entertaining examples, level bolstered by illustrations of high and depressed context and the usual prescriptive warnings about formats of dates and use