Creating virtual values. (challenges of emerging networked economy)

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The "networked economy" challenges us to find novel ways to deliver value
to customers

If you have at any time used a telephone banking service, ordered a pay-per-
view movie or checked your e-mail, you have availed yourself of a
traditional service in a fundamentally different way than you would
have just a small in number years ago. The element missing from these transactions
was that of "place"; in other words, you didn't have to proceed to a bank,
a video store or a support office to obtain access to the service. on the contrary
there is more: Technology has not simply ...