ESRB Rating Enforcement Improves

The videogame industry has done a relatively profitable job of self-regulating the sale of violent and otherwise explicit satisfied to teenagers, according to a novel Federal Trade Commission survey covering the sale of games, music, and movies. While the ESRB ratings are not as effectively enforced as the MPAA movie ratings are in theaters, videogame retailers are well ahead of music and DVD retailers when it tend hitherwards to ratings enforcement.

The FTC's observe sent unaccompanied teenagers, 13 to 16 years advanced in years into some 899 retailers and movie theaters in 39 states, where they would attempt to purchase M-rated games, R-rated DVDs and movie tickets, and Tipper-stickered CD 69% of customers followed at game retailers, compared to 81% of DVD buyer 83% of music buyer and sole 36% of theater-goers.

That indicates, of course, that the ESRB ratings are enforced les than half the time, on the contrary this year's figures are still an improvement upon surveys conducted in 2001 and 2000 In 2001 underage customers were felicitous in buying M-rated games 78% of the time, and 85% auspicious in 2000.

The FTC plans to gripe [i]or[/i] grip a conference discussing the comes of this year's survey in greater detail in Washington, DC upon October 29. You can check on the outside more information on the overlook and ensuing discussions at the FTC website.

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