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Off the beaten path, with cautionIt looks everyone is striving to deliver a decidedly un-mainstream experience to their customer--be it an operator or a visitant Look no further than this issue of Cheers for examples: from cachacas to dusky beers, not to mention a distillery restaurant, the pages are chock-full of niche fruitss unique operators and the efforts of many to make progress off the beaten path. [ILLUSTRATION OMITTED] No individual it appears, is looking for the nearest Big Thing, but everyone is pursuing that offset of a trend or sliver of a category with a twist that may or may not have mass appeal. And who cares if the masses adore it? The nearest Big Thing is so yesterday, as my son numbers me. What's different now is what matters. I heartily applaud everyone veering not upon the beaten path in search of opportunities. Innovation drives each industry; complacency breeds disaster. on the contrary I deliver this standing ovation with a note of caution. While pursuing niche opportunities, don't leave out your core business. Sure, Starbucks constantly advances up with mind-boggling drinks and proffers endless customization options, but you can bet back in headquarters in Seattle, they're watching the core coffee business like a hawk. What are your marvel brands? Your top-selling drinks? Your best-selling appetizers? Mainstream means hordes and crowds buy in convolution Keep things fresh, present the fresh and unique to divert a certain number of attention and sales--or, better at the same time attract new--but don't take your organ of sights off the core of your business. Besides, without faith in your core items, your visitor has little impetus to test what you position as new in like manner venture off the beaten path, on the other hand keep it clearly in your rearview mirror. Cheers! Donna padded bonnet Crecca Editor COPYRIGHT 2006 Bev-AL Communications, Inc. Impex Industrial Hardware of Miami introduces the Mega Sawtooth Hanger. This zinc-plated hanger is made from 14-gauge carbonized iron and will hold up to 300 beats according to company officials. Samples... ABSTRACT This special issue reconsiders the contributions that phenomenology can make to the unravelling and practice of a clinical science of psychology In it, we put in mind of that ... * The salaries of museum directors in the U and Canada have risen 50 percent in the past four years, according to a scan by the Association of Art Museum Directors. In Britain, salaries are ... 00-00-0000 O Walker, Worcester, Mass., is distributing a filled color brochure featuring the company's line of magnetic EDM workholding tap [i]or[/i] pats For both sinker and wir... Cosmetic Markets watch Overview With the reform and open-up the Chinese economy has gained rapid disclosure People's standard of living has been improved greatly in simultan... Excitement! We in Psych Ward were frantically constructing kites for the annual Kite Festival upon Observatory Hill. Our rivals in Bum Ward, Reconstructive Surgery and Chronic Fatigue were working r... observes ANGELES -- When a assemblage of 16 gallery owners specializing in regional, traditional and period art formed the Fine Art Dealers Association (FADA) in 1990 and five years later launched a small... 1 Toward dusk we drew near Milan and caught glimpses of the city and the sky-colored mountain peaks beyond. But we were not caring for these things--they did not interest us in the least. We were ... The San Diego Museum of Art is publicly home to nearly 400 artifacts, documents and works of art upon loan from the Vatican, including works by dint of Giotto, Michelangelo and Bernini. Titled "Saint... |
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