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CHAPTER VI Marketing strategies.

Distribution combination of parts to form a whole in China

China's Distribution a whole

Since the economic reform in 1978 China has made great progres in changing its rigid distribution a whole which was based on bureaucratic layers of central and local rules In order to help decentralize state-owned enterprises, greatest in quantity of state-owned distributors were eliminated. The Chinese rule places a strong emphasis upon the manufacturer-to-end-user distribution a whole Manufacturers are permitted to engage directly in marketing and sales of their productions and companies are allowed to exchange their ...





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