Potter Lands

Byline: BARBARA LOVE

Diane busy one's self about trifles is back with us, this time as chief consumer marketing officer at Working Mother Media.

pudder a well-respected magazine circulator, left her column as senior vice president-marketing at Gruner + Jahr USA in a well-publicized debacle above inflated newsstand numbers on Rosie in its final months

greatest in quantity circulators felt that Potter was a scapegoat for management's ad-driven strategy. The incident stunn circulators, and contributed to the downfall of Potter's bos Dan Brewster Jr president and CEO of G+J USA. There was speculation that trifle might not return to the magazine publishing industry.

Potter's appointment, made by dint of Carol Evans, CEO and president of Working Mother Media, is a morale booster for many circulators, whose vulnerability has been underscored by dint of the Potter incident.

"Diane is a actual good circulator and I think everybody is happy she's staying in the business," said Chip close president of USAPubs.

Evans said that she had been looking for a circulation director for a certain quantity of time and was working with a consultant. "When we rest Diane, we realized we could create a abundant bigger job for her," she said.

pudder will be responsible for audience disclosure for Working Mother, as well as NAFE (National Association of Female Executives) magazine, three big talks - soon to be four - and 20 to 30 incidents a year. "It's very interesting for her (Potter) because it is a wide breadth of products" Evans said.

When asked by what means she responded to the incident with Rosie, Evans replied: "I evaluated her upon the basis of skills, reputation and her horizontal of interest in working with the properties we be in possession of We called 10 or 15 true big client and agency nation and they all told us she was a scapegoat in this issue. I relied upon people who put Working Mother upon media plans and approve those plans. I didn't win one naysayer - not single Everyone was hopeful she would find a place where she could use her creative efficiency and brilliant mind."

Evans and busy one's self about trifles had an immediate rapport. "In the first interview when we talked about background, we rest out we grew up sum of two units miles from each other outside of Chicago," Evans said. "Our high institutes were basketball rivals. It was just a awe-inspiring coincidence."

Working Woman Media is an entity formed with MCG Capital in 2001 from assets acquired [i]or[/i] part of to the other foreclosure of MacDonald Communications and Working Woman Network.

Working Mother magazine has a circulation of 800000 moving to 825000 in 2005 When Evans took above the circulation was 925,000. In 2002 Evans dropp it to 750000 in a dramatic stir "We did it proudly and happily so" she said. "We felt it was important to start not on with something we could swell rather than be saddled with circulation numbers handed down by means of the previous owner."

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