Determining what your marketing members want: how to develop a member survey that actually generates the information you need.

Private bludgeons are interesting institutions. Where other are an institution's "customers" also its "owners"? This dichotomy exhibits a unique challenge for cudgel managers: meeting the needs of single customer/owner may come at the charge of another customer/ owner. each club manager has experienced the vocal member, or worse, vocal board member, who has a well-formed (even if uninformed) opinion upon a particular issue or topic. on the other hand a sample size of individual or two, or three--no matter in what way vocal--generally does not represent the views of the majority of the membership. And reacting to the demands of a minority may negatively impact