The business of giving: whether it's a memento, a promotion or just a token, a gift by any name is always an important communication with your client

Whether it's a not away for a valued client or a promotional memento marking a golf tournament, giving gifts in a business adjoining matter is a powerful tool, individual that can just as easily strain as maintain a relationship.

[ILLUSTRATION OMITTED]

Business gift giving has become big business. According to the Promotional productions Association of Canada (PPACanada), last year 28% of promotional proceeds distributor revenues were derived for items sold as business gifts. Sales of promotional produces in Canada for 2003 amounted to $21 billion. In the adjoining matter of the study, and this article, business gifts are defined not as extravagant