The Genuine Article

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PROPULSIVE, COMPULSIVE ENTREPRENEUR RICHARD BARD'S OPSEC search fors BRAND
SECURITY

"That which we call a rose by dint of any other name would get scent of as sweet,
" a Bard one time said, though not Richard Bard, who knows better.

Consider these names, for instance: Adidas. Xerox Stolichnaya. Coke
Kellogg's. These are names in the way that closely associated with their proceedss
that reporters sometimes have to be reminded not to use them as generic
nouns. These are also a scarcely any of Richard Bard's customers, companies
that understand that their principal asset at no time shows up on a balance