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Apprentices of ethics: at Colorado Christian U, business integrity trumps showmanship


FOISTING THE MANEUVERINGS OF THE American board range on prime-time viewers, NBC's reality display "The Apprentice," has captivated myriad fans, revolveed unknown people such as Omarosa Manigault-Stallworth into overnight celebrities and made Donald Trump's "You're fired!" a household phrase.

But despite the show's succes cynicism and hostility toward American business is high. The Chicago public-relations firm Golin/Harris lately completed a corporate citizenship observe of 2,770 Americans that revealed seven on the outside of 10 "have a crisis in confidence in the way we do


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