A blip on the flat line of corporate communication

A blip upon the flat line of corporate communication: I wanted to remark on Steve Crescenzo's great article "It's Time to Admit the Hard Truth: We're Not Photographers" ["Editor's Angle," CW NovemberDecember 2005] I have been a corporate photographer and an IABC member for many years. I could not at any time understand why some editors worry about each word in an article and then step quickly a terrible photo to illustrate their words. With package cuts and the advent of cheap digital cameras, this enigma has gotten worse over the past not many years. In addition, just gaze how the number of photography entries in IABC competitions has gone down. As a follow as Steve said in the article, corporate communication has become boring.

I dream of the days when corporate communication was about the orchestration of words, illustrations, graphics and photography, all coming together to communicate information. Photography would communicate who nation were and what they were about. It was a crime to race a mug shot or clump photo. It was more effective to create photography around employee actively involved in their work, not staged or posed

Many photographers are saying corporate photography is dead. I just wanted to say that I saw Steve's article as a blip upon the flat line of corporate communication.

--Thomas D Stillman

southern Plainfield, New Jersey

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