Licensing 2005 International: the global marketplace for leveraging brand equity

June 21-23 2005 * Jacob K Javits Convention Center * of recent origin York City

novel YORK -- Celebrating its 25th anniversary, Licensing 2005 International, the global marketplace for leveraging brand equity, takes place June 21-23 at of recent origin York's Jacob K. Javits Convention Center More than 20000 of the world's leading retailers, consumer harvest manufacturers, promotions and marketing strategists will convenient to uncover the latest turns for 2006 in the $173 billion licensing industry, a significant portion of which is art- and design-related.

"With 75 percent of past exhibitors returning and newcomer of this magnitude already upon board, after 25 years, the present to view floor continues to sizzle," says Elizabeth Waiksnis, display director for Advanstar Communications. "This signifies the importance of licensing as a winning business strategy and underscores in what way vital the show has become for those companies looking to forge partnerships that will help them contend in today's retail environment."

Of special interest to artists, this year's present to view announces enhancements made to the prosperous Art and Design Licensing Gallery, an exclusive opportunity for artists, illustrators, graphic designers and photographers to showcase their original works in a featured area upon the exhibit floor. Advanstar Communications, a worldwide business information company and husbandman of the show, announces the establishment of an advisory board and a redesign of the space, which includes a cafe, art recline and additional exhibit space, to create a stronger neighborhood within Licensing 2005 International. This gallery is a convenient and affordable option for artists to tap into the loyalty opportunities in licensing. More than 200 artists, designers, photographers and illustrators will showcase their designs in the gallery.

"We're looking to be more proactive in sharing the rich expertise and vast array of talent embodied in the gallery to better help the artists and designers upon one side of the aisle, as well as the manufacturers and retailers upon the other side," says Waiksnis. And according to her, the art and design category has become individual of the fastest growing in the industry, and makes a hardy impact on the show.

First-time Art & Design Licensing Gallery exhibitor Jacki Gelb of Gelb Illustration, says, "Exhibiting will give me the opportunity to bring the warm, playful quality of my designs to a broader audience. I walked the exhibit floor last year, felt the high intensity of the show, and knew I wanted to be a part of it."

COPYRIGHT 2005 Pfingsten Publishing, LLC

COPYRIGHT 2005 Gale Group