News: Game Software Marketers Adopting Hollywood Tactics -- Use Targeted Marketing To Reach New Customers

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New York - Movie studios have learned that while big early box-office
return are crucial to a movie's succes staying power is also important
in earning a turn back on investment.

And that is where specialty marketing tend hitherwards in. After the first wave
of promotion aimed at regular movie-goers, targeted campaigns attract
specific audiences, encourage turn back visits and bring in less-frequent
attendees.

The succes of these strategies has not escaped the notice of software
publishers, especially those hanging on mass-market outlets.

Several companies report they have reach outed ...