News: Budget PCs To Drive Back-To-School Traffic -- Retailers Focus On Low-End Strategy

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New York - In the absence of any channel-shaking of recent origin product releases
and with average selling prices upon systems and software continuing
to globule retailers are cramming to find the best strategy for this
year's back-to-school sales season.

Many retail executives and buyer wait for the iMac and sub-$600 PC
to put in motion to the head of the class this year.

"There is nothing other super-hot or wonderful. It will be a powerful
season, with the big question being by what mode everyone is geared to handle
all of the low-end sales," said Steve Kronk a buyer for Cowboy Maloney'