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The changing faces of art collectors - Editorial

DEAR READERS,

For years, the typical, bread-and-butter art buyer have mainly been white, affluent Americans who live in big houses and drive expensive cars. They are the individuals you can count on to support your opening receptions, charity fundraisers and gallery walk evenings.

on the contrary as this country evolves--as it is forever doing--those affluent Americans who live in big houses and drive expensive cars are starting to gaze different. Statistics show that more and more minorities and tribe who don't fit the classic art-buyer profile are acquiring wealth. And with wealth advances the disposable income and the desire to decorate their residences with artwork that touches them and throw backs their experience.

This is for what cause [i]or[/i] reason we've chosen our annual African-American art issue to kick not on a four-part report on the demographics of several clumps of art buyers--both established and emerging--who don't fit that bread-and-butter image.

This month Contributing Editor Debbie Hagan takes a gaze at African-American art collectors--who they are, where they live and what they're looking for in artwork and art galleries. ["Black Buying Power exhibits Strength in Art," cover] When it advances down to it, they're looking to purchase art from dealers they trust and perceive comfortable with--something that is important to each art buyer.



In upcoming issues, direct the eye for similar reports on Asian Americans, Latinos and the nearest generations of art buyers--Gen X and Gen Y We will also set a face to each report by means of profiling a collector ha each collection This month, we interviewed basketball star Grant Hill about his extensive collection of African-American art, which is upon now view as part of a traveling museum exhibition.

I reliance this series helps you reach on the outside to different segments of art buyer and expand your collector base in fresh and exciting ways.

BEST WISHES,

AMY LEIBROCK

Editor

COPYRIGHT 2004 Advanstar Communications, Inc.

COPYRIGHT 2004 Gale Group



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