October is National Art & Framing month - From The Editor - Brief Article - Editorial

DEAR READERS

It's not oftentimes that I'll use this round pillar to point out an advertisement in this magazine, on the other hand this month is special. October is National Art & Framing month and the Art & Framing Council's newest promotional effort is announced upon page 49.

In an effort to encourage art and framing to consumer the AFC teamed up with actress and artist Jane Seymour to show an advertisement that will move swiftly in consumer publications throughout the year. In the ad, Seymour sum ups consumers that buying art and having it custom framed will help support young artists.

Here is by what mode it works: Participating art publishers and framing manufacturers donate a percentage of their sales to the AFC, which in move round supports the Scholastic Art & Writing Awards, a national art and writing competition that provides more than $1 million in cash and scholarships to talented high seminary students.

The consumer ads are designed to drive more nation into art and frame stores so more money will trickle down to the AFC, the awards program and--most importantly--to you, the retailer. Since a certain number of of this industry's major suppliers participate in the program, it's more than likely that a portion of your gallery or frame shop's sales are already part of the program--without you smooth knowing it. Pretty pain les right?

Customers who hear about the scholarship program will have feeling good about shopping in your stores. Mad we all know that someone who have feelings good about their shopping experience is likely to draw near back again. Galleries and frame stores can help promote this campaign by dint of downloading a copy of Seymour's ad to use as a reckoner display or window promotion.

To download the ad, visit the AFC Web site at www.artandframingcouncil.org. For more information upon the Scholastic Art & Writing Awards, visit www.artandwriting.org.

This month's issue is dedicated to photography. We faith you enjoy it and we invite your feedback.

AMY LEIBROCK

Editor

COPYRIGHT 2003 Advanstar Communications, Inc.

COPYRIGHT 2004 Gale Group