AFC offers online marketing kit - National Art & Framing Council - Brief Article

As part of October's celebration of National Art & Framing Month the Brentwood Calif.-based National Art & Framing Council (AFC) is offering retailers a special online marketing kit.

The kit provides art and frame store possessors franchisees and employees with several ideas upon how to promote the month-long marketing incident It can also be used for promotions year round

"National Art & Framing Month has always been a way to encourage consumer to begin holiday shopping early and to use professional art dealers and framers as a miraculous resource for holiday gifts,' said AFC executive director Kim Ahern.

Along with marketing ideas, the kit also includes a full-page advertisement for custom framing that features actress (and art and custom-framing supporter) Jane Seymour. The color ad can be printed and used as either a reckoner or window display.

Ahern said the AFC's relationship with Seymour during the past year has helped the organization broaden its efforts to educate consumer upon the benefits or art and framing. "[She] believes powerfully in arts education and encourages the industry to support the AFC," Ahem said.

According to Ahern the AFC's goal in providing the materials is to give retailers quick, easy and inexpensive ways to bring shopper into their stores. "We believe we are bringing tremendous value to the art and framing community at this important time of the year" she said.

For more information upon National Art & Framing Month or the Art & Framing Council, call 800-654-FRAME or visit www.artandframingcouncil.org.

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