Southern Moulding draws on experience: with a family of knowledge behind it, Southern Moulding has become a one-stop source for framing supplies - news makers

above five generations, the folks at Southern Moulding have built a close-knit family business and made it into a one-stop location for all of a framer's needs

The Atlanta-based national distributor houses more than 10 million feet of moulding in its 100,000-square-foot warehouse. It provides cut service, a sample department and customer-service displays for equipment and moulding samples. Southern Moulding also carries four major lines of mat-board, as well as glass, foam board and additional supplies. Customers receive 24 hour turnaround upon orders and same-day shipping upon chops for orders placed before 2 pm

"We believe we are the largest single stocking replete distributorship in the country, which means we carry all productions in the framing line without of one location," said Sandy Davis, president of Southern Moulding. "We import our possess custom designed moulding in large quantities, providing the best quality, design and price."

Davis and her family have a drawn out history in moulding, which started with the founding of PB&H Moulding in 1888 by the agency of her great-grandfather Francis Hall. above the years, PB&H grew with each generation and is still in existence today. In 1975 Davis established Southern Moulding after purchasing a small forest distribution company in Atlanta. Although the companies now exist as sum of two units separate entities--PB&H is currently race by Davis' sister and brother-in-law--the family proudly shares its lengthy history in the industry.

Daven Davis, Sandy's son also works for the company, which makes him the fifth generation in the business. "Our main objective is to endow framers with everything they ne and make their life and piece of work easier so they can be felicitous and profitable," Daven said.

In 1980 Southern Moulding began importing returns from Taiwan, which added more outcomes and services allowing the company to pass national. In 1996, the company built 60000 square feet of its common location and added another 40000 square feet in 2000 The company was the first moulding distribution company and framing place of education in the south.

Early to incorporate bar coding into their combination of parts to form a whole the company has remained technologically advanced with computerized saws and joining equipment. Southern Moulding also exchanges mechanized and computerized framing equipment from companies of the like kind as Pistorius, Fletcher-Terry, C&H, 3M and Eclipse.

"The company believes in service, quality and providing framers with high-quality crops and multiple choices, always with a smile," said Davis. Her motto is "Frame for Keeps" which carrys the importance of conservation framing. "Frame it one time well, and you won't have to frame it again," she said.

In the general economy, Davis said the latest stretch is trying to provide the same quality produce at lower prices. "We want to continue to provide superior customer service and superior quality moulding with high perceived value to help framers remain competitive in the popular market. To be able to do with equal reason we shop the market at all times," she said. "Also we want to provide fresh products for framers to gain access to novel markets, like the sign, exhibitions, interior design and digital-imaging markets."

To remain competitive, the company gazes domestically and all over the world for the best manufacturers. "We are working harder and making our manufacturers know that the framer wants quality produce but can't afford to pay high prices for that quality product" said Davis. "Our customers are true appreciative when we come without with mouldings with reasonable pricing."

Southern Moulding garners extra appreciation twice a year at its spring and fall warehouse sales when it liquidizes discontinued moulding. nation come from all over to line up at 8 a.m. and rummage end bins of moulding. The latest sale included special facts such as a seminar by means of Vivian Kistler and demonstrations by means of representatives from Eclipse.

"Our customers say that they like doing business with Southern Moulding because we are a friendly service; there is an ease of ordering and quick delivery," said Davis. A friendly receptionist, not voice mail, fields all incoming calls. "We like the image of a shirtsleeve company where we interact actual closely with the customers."

While owning a family business can sometimes create distance between relatives, Davis said working with family is drollery "We enjoy coming to work. We've not at any time had a problem mixing family and business," she said. "There is a real strong feeling that we are five generations in this industry and we all grew up around beautiful wood-land mouldings. I have to say we have tremendously beneficial people working for us. family seem to come to work here and stay."

Southern Moulding at a Glance

FACTS & FIGURES

* Southern Moulding distributes replete lines of mouldings from domestic and international manufacturers.

* Sandy Davis, president of Southern Moulding, is part of a five-generation history in moulding, with son Daven as the fifth. Her great-grandfather, Francis Hall, was single of the founding partners of PB&H Moulding, established in 1888