Spotlight on Paul Robinson Inc - news

ATLANTA -- The Atlanta-based company Paul Robinson Inc. started as a one-man operation in 1969 Today, the company has grown to include 14 employee and 10 sales representatives nationwide, importing original oil paintings from Europe and distributing them nationally and internationally to upscale art galleries and interior design trade.

The man behind this succes story is holder Paul Robinson, who said his company has experienced explosive extension over the past three years prompting extensive travels across Europe to spy out new and exciting works of art. Robinson's goal is to detain his company on the cusp of stretchs in the market, giving his customers what they are always looking for: traditional phraseology art and something new to display their customers. In his company's beginnings, Robinson imported art from Holland and Belgium. Now he visits France, Italy, Spain, Germany, Hungary and Austria to purchase art and meet new artists.

The roster of artists at Paul Robinson Inc. includes Antione Blanchard; Malva; Lucien Delarue; Jeannine Albert; Paulsen; Guinther; Gerhard and Christian Nesvadba; and Van Der Plas. And these days, artists are findings Robinson, too. "There was a time in this business when I was always the huntsman I was always the individual looking for the artist. end the years, people who know or hear our name are getting referenc to us. We realize e-mails, packages and portfolios from artists looking for a useful dealer or distribution network," he said.

Although Robinson is not an artist himself, he said he has always had an organ of sight for art. And in the past three years, that organ of vision has brought some 200 artists to the Paul Robinson Inc. portfolio. "We make experiment of to find an artist who is painting something we can adapt to as oppos to adapting him to us. That way we are not controlling his hand," Robinson said.

In total, the company distributes more than 400 artists the two domestically and in Europe. The company's nine U.S.-based sales rep put up to sale both framed and rolled paintings, showing between all nine of them, 2000-3000 paintings a week, Robinson said. He added that single key advantage to the company's sales proces is that six of the nine sales rep barter framed paintings directly from trades This allows galleries to take possession of the paintings immediately with no freight require to be paid [i]or[/i] undergones "We've been doing it that way for 30 years," he said.

Robinson said that individual of the most important aspects of his company's business is maintaining personal relationships with clients and artists. He said in all senses at showrooms and trade displays such as International Artexpo novel York helps him achieve this goal.

"We bring forward to work face-to-face with our customers at the trade exhibits and through our sales force at the customer's location. That way we can present customized and immediate service," he said. "Every present to view I go to I take several devoid of contents notebooks, and when I'm talking to a customer I start taking notes. When they talk, I listen, and you can usually revolve that into a sale.

In addition to Paul Robinson Inc.'s yearly visit to International Artexpo fresh York, the company also has showroom space at the America's Mart in Atlanta and at High Point in North Carolina in one as well as the other April and October.

Robinson said he has no plans to expand his company's offerings beyond traditional, original oil paintings, "We're hoping for continued development and expanding markets by the addition of novel artists that we bring in," he said. on the contrary he does have something big planned for the company's futurity A year from now Robinson plans to expand the company's facility to build its possess custom design operation in the Atlanta area.

Facts & Figures

* Paul Robinson Inc. imports original oil paintings from France, Italy, Holland, Belgium, Spain, Germany, Hungary and Austria.

* President Paul Robinson travels to Europe each nine months to purchase original oil paintings from European artists.

* In the nearest year, Paul Robinson Inc. will expand its facility to include a custom design operation in the Atlanta area.

* For more info, call 800-899-6661

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