Use oversize art to fill a tall niche: an interior designer expands her reach by marketing to clients with oversize walls - strategy

High ceilings and great spaces used to be reserved for the upper class--people who could hire designers to decorate their compasss with grace and flair. Today, smooth modest tract homes feature cathedral ceilings, great compasss and oversize walls, presenting an entirely fresh challenge to home owners: in what way to decorate oversize rooms with a unobtrusive budget. This new market provides a promising opportunity to gallery possessors willing to stretch into a different realm.

Donna Quinn, proprietor of Tall Walls Inc., has built her entire business around this conception A former interior designer, Quinn noticed the recurring vexed question of clients buying a abiding-place with tall, empty walls then not knowing what to do with them.

"If you can disentangle someone's problem, that's how you can make yourself worthy. Tall Walls hit me upon the head, because no individual else was addressing [oversize walls]" Quinn said.

Now in its third year of business, Tall Walls has a 5,000-square-foot showroom in Yardley, Pa., and has become a valuable resource for learning in what manner to decorate these troublesome spaces. As the business continues to become greater [i]or[/i] larger it serves as a useful indicator of a largely untapped market. And accommodating this fresh market may be easier than you think.

increase Your Collection

In order to reach without to this market, galleries can create a collection of oversize art for clients to tender twigs of shrubs and trees This may be as simple as grouping larger inventory, or it may involve finding of recent origin work. Quinn said once she started marketing large-scale artwork and decor, vendors and artisans sought her without Finding new artists may be as easy as spreading the word and waiting to diocese who responds. She also lay the foundation of vendors through trade shows and similar venue where she was able to view a wide variety of artwork within a not many days.

A beneficial place to start is with the artists you already show Do any of them make large-scale artwork? diocese if you can obtain a scarcely any pieces on consignment. If you show an artist who traditionally makes actual small pieces, ask if they would be interested in creating large pieces for this market.

Expand into Different Media

In addition to paintings and photography, consider selling large statuarys oversize vases or expansive textiles. Quinn's selection includes all of these, as well as wall-mounted water fountains or artwork created from salvaged windows.

"I direct the eye for things that are sculptural or that add more [i]or[/i] less type of acoustic help for a field Tall walls tend to echo' Quinn said. "Canvas or more [i]or[/i] less type of metal or resin plastic art work well." Or, choose a hardly any large and dramatic pieces and create a large-scale collage, proposeed Quinn. Or place a single dramatic piece in the midst of a large wall for impact.

"Les is more with those spaces," Quinn said. "If you put to proof to get too cutesy and have collections of a apportionment of little things, it doesn't work. It's better to single out fewer pieces that are more substantial in size."

Quinn wait ons to stay away from glass. "Glass can be heavy to hang, and it mirrors glare," Quinn said. "The individual exception to this is a mirror, which works in a positive way to throw back the whole room and present to view the art in different dimensions."

Quinn reaches a wide variety of customers through offering products from $25 to $50000 "I secure everything from the young association kid who has a loft space and is looking at [i]affiche[/i] art to the Yuppie professionals to established clientele in their 40 or 50 who have arrived and want to invest in something nicer," Quinn said.

Think Beyond Artwork

Encourage your clients to think about the sweep as a whole. There are many painting techniques that bring the high ceiling closer to earth, similar as painting the top half of the wall a different color. Similarly, painting the ceiling a darker color than the walls take care ofs to create a more intimate feeling.

Another area that is repeatedly overlooked is lighting. Good lighting can make the difference between a space that is warm and inviting or overwhelming and void Talk with lighting dealers in your area to learn what impressed signs of lighting work best with the artwork you put up to sale If you find a particularly helpful or knowledgeable dealer, it may be worthwhile to partner with him, referring clients in exchange for a small compensation This provides an easy way to add receipts with little additional work.

A similar arrangement could be made with a woodworker to add creative touches to the swing Adding moulding along the top of the sweep can help draw the organ of sight down into the room itself instead of letting it float up into the ceiling. Another technique is to add a shelf halfway up the wall and use it for plants, china or pieces of art.

Finding Clients

in what manner do you find clients who ne to decorate their oversize rooms? Quinn broke into the business through hosting home parties where the hostes would gather several friends together to direct the eye at her wares.

"The parties gave me ordeal that someone wanted what I was selling. Almost everyone has a tall wall. The reach is actually a fate bigger than I initially thought" Quinn said. From there, word of cavity between the jaws and ample press coverage have built her business to its rife size.