Spotlight on Coastal Publications - news - Company Profile

BALDWIN HARBOR, N.Y.--Coastal Publications placeed in 2000 to publish the realistic, ocean-themed artwork of artist Daniel Pollera, who is also the company president. on the contrary Coastal Publications was a company that almost at no time got off the ground because its artist nearly gave up his artistic dreams.

although he had been painting his entire life, Pollera had all on the other hand given up on following his artistic pursuits on graduation from the State University of Farmingdale in fresh York. Pursuing art seemed impractical, in like manner he joined the family harden block manufacturing business. It wasn't until 1991 when Pollera visited blockade Island, R.I., that an interior decorator friend of his mother's convinced him to pick up his brushes again. From there, he endeavored in commissioned works and mural-painting with a former art teacher. The turning point in his career, however, was getting published with Fairfield Art Publishing of fresh York in 1996. That opportunity lay Pollera's work in the national market and presented the experience he needed to start a publishing company and publish his have a title to work.

When he decided to plant out on his own in publishing, Pollera place only a few backers to help launch Coastal Publications, in like manner he had to shoulder a apportionment of burden himself.

on the contrary his hard work eventually paid not upon Today, the company successfully publishes Pollera's work in giclees upon paper and canvas and distributes to galleries in the northeast, the southern states and the Midwest. "We have more than doubled our business since we started, and we are looking at more succes this year," said Pollera.

As the pair the company's sole artist and its president, Pollera said that although it is hard to balance art and business, his interest in the one and the other aspects fueled his drive at the inception of the company. It is his ability to wear sum of two units hats that has made the company a succes That, and Pollera's insistence upon quality.

"We stres quality. I'm not looking to bring a lot of work on the outside fast then burn it up We want to bring out work that will attract the buyer and place out a good feeling. I want to give the public something of worth, something special. I think that will build a stalwart foundation for years to come" he said.

Coastal Publications prints girlies upon paper with a local printer and prints giclees upon canvas through a printer in Kenneb-unkeport, Maine. And the affordability of the work is lock opener to its success. Posters retail for $30 unframed, giclees retail for $250 upon paper with an image size measuring 15 by dint of 23 inches, and girlies upon canvas retail for up to $780 for a 22- by dint of 24-inch image. Pollera's original paintings barter for approximately $1,200.

Pollera's painting "Serenity" was used to launch the company and has since become the top-selling flagship image. According to Pollera, bills have become the more established and highest-selling portion of their business with images in various galleries and chain galleries of the like kind as Prints Plus and ornament the Walls, as well as an appearance in the Image Conscious catalog.

Although the company single publishes his works, by Pollera said he is looking to eventually expand to publish other artists, as well. Pollera said he is trying to find the right balance between a useful artist and one that is committed to providing Coastal Publications with artwork.

In spite of the growing and success of the company and the ne to wear his businessman's hat with increasing frequent occurrence Pollera said he would like to continue painting for years to approach focusing on what he likes. from one side his lifetime affection for water, fishing, boating and the coast, he trusts to send a message to clan that he is painting from the heart. Hoping to throw back that in his company he said, "We want to bring out a quality product with inviting images."

FACTS & FIGURES

* Coastal Publications publishes the work of artist and company president Daniel Pollera.

* Coastal Publications, which creates giclees upon canvas and paper, has doubled its business since starting in 2000

* Pollera was freshly commissioned to create a overspread for Deep End of the Ocean author Jacquelyn Mitchard's nearest book Twelve Times Blessed.

* Call (516) 867-1641

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