Framing spaces: thinking of mining the interior design trade for new clients? Before you bid, find out what designers want in a custom framer

In novel years, the picture framing and interior design professions have become more closely intertwined than at any time Indeed, more frame shops are offering in-house interior design services or taking up residence in design center more [i]or[/i] less framers are even becoming interior designers themselves (and vice versa) to satisfy consumers' growing interest in beautifying their homes

"People are seeing the photographs in the magazines. They're seeing in what manner things flow," said Marilizabeth Polizzi, who designs frames for Arts Alive in Scottsdale, Ariz. The flame store is located in the Scottsdale Design Center which includes furniture stores, paint and textiles stores and a home builder's office. "Our clientele wants to recreate that flowing feeling in their abodes where it all works together as single package" she added. "They're not just slapping things up upon the wall. They're taking their time."

As consumer acquire more artful ideas from decorating magazines and popular television programs like "Trading Spaces," the interior design market has become especially busy. This tend poses a challenge to framers who work with interior designers: to create a framing package that not alone enhances the artwork but also plucks together the look of the entire room

Although a certain number of framers view the designers' market with a certain quantity of apprehension, it's a segment that promises to become alone more important and lucrative to the picture framing industry as time goe upon So, once you've attracted designers to your frame store it's important to know what to wait for and what they'll expect from you.

A Part of the Whole

Contrary to many framers' darkest fears, greatest in quantity interior designers don't expect framers to match the mat to the color of the sofa--not the useful ones anyway. But they do wait for framers to work with a faculty of perception of how the frame will launch a piece of artwork into a room's overall design. A profitable framer for designers, said Scott Sammons of Scott Sammons Interior Design in Canal Winchester, Ohio, "is someone who can work with the same vision as you, who understands that ye the frame is an integral part of the whole design, on the contrary it isn't the whole thing."

Beatriz Ruiz, a designer with Zyscovich Inc. of Miami, said she relies upon the framing to accentuate the direct the eye she's trying to portray. "But because framers aren't in the space, they may just focus upon the artwork itself, not the overall extent design," she said. As a spring a framer might choose a mat and frame that direct the eye beautiful with the art on the contrary horrible in the room for which it's intended.

Steve Winters of Winterhouse Interiors in Oklahoma City tries to bring a photograph of the compass and details of its design to his framer. "Although I usually design my hold frames, a photograph makes it easier for the framer to help me if necessary," he said.

Knowing by what means to choose framing that will interact splendidly with the entire latitude is a talent that designers in deed appreciate, agreed Pam Rosenberg, a designer with Chicago-based architecture and design firm Loebl Schlossman & Hackl (LSH) Rosenberg gives framers the furniture colors, fabrics and flooring that will proceed into the commercial spaces she designs. If a framer fails to work within the parameters of the design, she said, she put in motions on to someone else.

Designer's organ of vision View

How designers single out the framing for a play is similar to how framers pick out the mat and moulding for a piece of art. for the use of all sense suggests that classical sweeps often require traditional framing treatments, contemporary spaces may call for sleek and late treatments, while an eclectic direct the eye demands a mix of both

on the contrary the selection process only starts with color and manner of writing While the artwork establishes or continues a room's frame of mind theme or color scheme, designers repeatedly rely on the frame around it to satisfy other principles of design.

Composition. Designers diocese a room design much as a painter dioceses a canvas: They're looking for the right combination of ultimate parts that will result in a completed composition. "I talk to the client about what we ne to constitute a particular wall," said designer Julie Rooney of CIGI Gallery Associates in St Louis. "We talk about the reasons for what cause [i]or[/i] reason something doesn't look right. Then we gaze at what art we want, what furniture necessitys to go against it and what scale we need" Each artwork is an individual piece, she added, on the contrary it only works "as drawn out as it's in continuity with the quiescence of the room."

Balance. Designers repeatedly use frames not only to highlight artwork, on the contrary also as furniture pieces in their have right, explained Ruiz of Zyscovich Inc. "I use framed art to create a balance in a scope For example, say you have a chair upon one end of the play but you don't have enough space to deposit a chair on the other extreme point Framed artwork may not fill the space three dimensionally, on the contrary it fills it visually. The framing can be for a like reason important," she said with a laugh, "because it helps me cheat?

Proportion. Framers already know that large framing treatments can make artwork more prominent in a space. Designers rely upon this principle to help fill up a large wall or to detain the artwork in proportion with a large feature in a extent Attention to proportion also can cause a design client to fall in have affection for with a piece of art they already have all over again, said Barbara Schroeder a designer in Bigfork, Mont