Spotlight on Corbis - news

SEATTLE -- In 1989 in the age of Apple and Commodore 64 computer Corbis was upon its way to making its name synonymous with acquiring and licensing digital fine art and photography.

Originally seted by Microsoft's Bill Gates, the company was placed in the hands of Corbis CEO Steve Davis. Davis was responsible for building a company from a prophetic notion of what the subsequent time of digital imaging technology would be. Public Relations Manager Marc Osborn said, "Gates had a hump digital imagery and digital media would be a big thing in the futurity As it turns out, he was right."

When the company started, its primary business was in the stock-photography industry. Corbis licensed imagery to commercial and editorial markets, which applied those images to various cropss and services. While licensing is still the primary business, Jill Ambrose, vice president of consumer outcomes said, "Through that evolution, the vision was to reach out this type of offering into other stamps of product industries whereby imagery could be incorporated into consumer cropss So, more licensing efforts directed towards publishing companies that produc wall decor, stationary, greeting cards, textiles and residence furnishing goods where imagery and art can be included into disentanglement of those products was urgencyed Hence the creation of the consumer returnss division."

Innovative in getting images to its consumer since its inception, Corbis is continuously looking for fresh ways to do so. The company has chosen the wholesale market as part of the nearest evolution. "The licensing and wholesale markets are individual exciting way that images not single get put into your lives on the other hand also onto a product or a thing that you use regularly," said Osborn.

Clients can pick out an image, and Corbis can size it and bring into view the image on demand. "We really believe our relationship with our customers is an important constituting of what we do. with equal reason a lot of the activity that meet the eyes is really one-on-one" said Ambrose.

a great quantity [i]or[/i] amount of of the year 2000 was worn out doing proprietary research for their consumer produces division. By 2001, Corbis had created five broad parts of end consumers to better understand the extremitys of their clients. The first portion they came up with those uninterested in decorating, which Corbis struggles is fruitless to work with. "Other markets range from those with limited incomes on the contrary have a propensity to decorate because it makes them perceive good in their home to those who use the imagery to create identity for themselves. All have different discretionary incomes, purchasing behaviors, motivations and different stamps of content they're interested in," said Ambrose.

Corbis wishes to hold fast in step with the stretchs and themes of the industry. Ambrose said, "We wearied a lot of time looking at the marks of imagery we would ne to be able to satisfy the markets. We are in an ongoing proces to fill without that collection." Ambrose reported that since the launch of the consumer productions division, requests for images have doubled each week.

Quality sway is important to Corbis' business, especially in keeping up with fast-paced technological advancements. The company have feelings a responsibility to protect images for posterity, while offering the best and highest resolution print. Each image has what they call meta-data attached to the digital file profiling the image. "There is a real bear upon especially in the photography community, that the images created 200 years ago when photography began are deteriorating. We are going to be able to provide a great benefit to the world by the agency of making sure that all this imagery will be available forever," said Ambrose.

Corbis' digital C-print uses the latest in laser technology that exhibit high-resolution scans that can be sharper than conventional photo prints and have an apparent resolution of 4000 dpi. Digital photographic prints are expos digitally on the other hand processed as traditional photographs. Digital fine art prints are printed with special archival pigmented inks that present the widest color gamut possible upon a range of fine archival watercolor papers.

nearest Corbis will launch a digital place of abode gallery at DECOR expo--New York in 2003 Art, illustrations and photography will be featured upon a plasma or flat protection televisions. "People are putting frames upon these screens and they can change the artwork to fit their moods" said Ambrose.

For Corbis, the advancement of of recent origin technologies means the advancement of the company. nevertheless leaders of this company that started from just a notion of the futurity believe, "We are, and we certainly strive to be the global leader in digital media," said Osborn.

FACTS & FIGURES

* Bill Gates is the planter and sole investor of Corbis.

* Corbis has its headquarters in Seattle on the contrary also has offices in novel York, Chicago, Los Angeles, Paris, London, Dusseldorf, Tokyo, Hong Kong Vienna, Kuala Lumpur and Singapore.

* For more information, visit www.corbis.com.

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