Spotlight on John Szoke Editions - news - company history and management details - Brief Article

of recent origin YORK -- Throughout his decades-long involvement in the art world, John Szoke holder and founder of John Szoke Editions, has seen the market change and has adapted his thriving company to extend with it.

Szoke got his start in the business more than 30 years ago as an avid collector who worked as an accountant through day. At one point, he said he felt like he was "drowning in paper" because his collection had gotten in like manner extensive, and he wasn't quite confident what to do with it. single day, he met with a dealer at his abode who asked him, "Do you like your work?" When Szoke answered, "No, I hate it," the dealer replyed with, "I would hate to do something I hated." Szoke said this conversation lay opened his eyes, and his career as an art dealer began.

Today, Szoke shows talented artists from around the globe in nearly each level of the art market. upon the commercial front, he has been working with acclaimed clap artist James Rizzi for more than 20 years. He lately released several new prints by the agency of Rizzi, and he also has a of recent origin project due out in the fall that is similar to a fortunate print project from 1986. Entitled "81 in One" the novel release features 81 2- through 3-inch prints on one sheet of paper. Galleries can either put up to sale the whole sheet or break it up According to Szoke the throw was a blockbuster in 1986 and he anticipates a muscular reaction to the new release. "It was a succes because it was inexpensive, nevertheless phenomenal and witty," said Szoke "James wanted to draw near back to it because family kept asking about it. He's really a storyteller, and this gave him a chance to speak."

Szoke is also working to build Rizzi's worldwide exposing and acclaim through various licensing shoot forwards and expansion into such countries as China, where he newly signed a distributor. "I think we're going to do true well in China," he predicted. "So I diocese this was something very brawny and very positive. There's more than a half a billion family there, and a lot of them are real rich. They clamor for Western influence. It's easier to earn visibility there because art is still a virgin territory."

Szoke also lately became the exclusive distributor of the prestigious 2001-2002 "Doctors of the World Collection" of original prints and multiples. The collection consists of original editions created for and donated to the Doctors of the World relief organization by dint of a number of renowned contemporary artists. The collection contains the work of approximately 20 artists, including tap [i]or[/i] pat Close, Jeff Koons, James Rosenquist, Helen Frankenthaler, Sol LeWitt, Robert Rauschenberg, Elizabeth Murray, Annie Leibovitz, Rebecca Horn, Jane Hammond, Susan Rothenberg, Terry Winters, Louise Bourgeois and Manolo Valdes.

His company also has a hardy presence in the secondary art market, and Szoke continues to add to his collection of works available for wholesale from one side large acquisitions from renowned dealers completely through the market.

Among these findings are various Picasso editions, which the company has newly released. With this release and the release of other multiples from big-name artists he is working with in the higher-end art market, Szoke plans to place on traveling shows for galleries that do not have access to prints by dint of such masters as Picasso and Chagall. Szoke said in planning these circumstances he has discovered that many galleries are in ne of education, particularly concerning signed and unsigned Picassos. "Signed Picassos watch to be late and maybe not as sinewy as some of the early individuals which are unsigned," he explained. "So I'm trying to organize this exhibit in similar a way that education is possible."

admitting he is a member of the look up toed "old guard" of the art world, Szoke continues to adopt state-of-the-art sales and marketing techniques. Indeed, he is dedicated to keeping up with the market and trusts to see his company thrive end the new millennium.

FACTS & FIGURES

* John Szoke has been an integral member of the art market for more than 30 years.

* He has fix success as the exclusive publisher of artist James Rizzi and has also expanded his offerings from one side various levels of the art world.

* For more information, visit www.johnszokeeditions.com.

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