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New column features innovative business advice - opinion - Editorial

DEAR READERS,

Frame store owners always seem thirsty for business advice. When you've got three customers waiting, your assistant is on the outside sick and the phone is ringing not upon the hook, who has time to dream up a marketing plan or write a newsletter? To help you acquire started or possibly revamp your in every one's mouth programs, we've added a of recent origin monthly column, "Business Corner" (on page 12) written by the agency of leading business and marketing consultant Lynn Fey

Lynn has more than 17 years of marketing experience with a diverse range of returnss and services, including several years in Larson-Juhl's marketing department. She publicly owns her own marketing consulting firm, InSight Solutions, which is based in Atlanta.

This month Lynn helps win your direct-mail campaign on track with tips for designing and sending mailings to customers and potential clients. In the July issue, she'll provide advice upon avoiding common hiring mistakes. And in subsequent time issues she will bring her "insight" to like topics as customer retention, branding, permission marketing, newsletter writing and more.

Also in this issue, you'll find a comprehensive guide to choosing a software package for your frame store On page 22, read in what manner to use the ancient art of feng shui to help customers with frame design and art selection. And upon page 20 meet Meg Peter of Finer Frames in Meridian, Idaho, who is building a thriving business with novel creative design ideas.



I'd have affection for to hear what you think of the novel column and this month's features, and we welcome your suggestions for time to come topics.

ALL THE BEST, Amy Leibrock aleibrock@advanstar.com

COPYRIGHT 2002 Advanstar Communications, Inc.

COPYRIGHT 2004 Gale Group



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