Survey reveals consumer buying behavior: the Art Publisher's Association recently conducted a consumer survey of poster and home decor buyers. A variety of trends emerged - Statistical Data Included

SPECIAL REPORT--The Art Publishers Association (APA) newly conducted its second quantitative research take a view of to understand the profile, spending horizontals purchasing patterns, drives and motivations for consumer who purchase home decor items such as a framed pictures, hand-bills art prints, mirrors, wall hangings and more. A total of 1003 households were viewed by telephone in August. A variety of sweeps emerged.

Major Finings

The review found that the total number of households that bought an item designed to be hung upon the wall for display was 529 or 53 percent of the total contemplate sample.

The overlook also found that while households of all age ranges purchase wall decor, the highest horizontal of purchasing incidence is rest among the 18-to 24-year-old put Additionally, the survey found that slightly more women heads of households report buying wall decor in the past year than men and that white households participate in purchasing more widely than do black households.

Perhaps not suprisingly, the highest purchasing incidence is fix in households with incomes above the $50000 horizontal Those who live in a multi-person household, especially those with children beneath the age of 18 years, are also more likely to purchase wall decor-related items.

According to the view the top three most-purchased wall decor items are unframed pictures, art prints and/ or posters; pre-framed art prints and/or posters; and photographs.

The typical amount worn out on these wall decor items above the past year is between $100 and $400 The households spending at the higher horizontals are those comprised of buyer aged 25 to 44 years living in metro areas of the country

According to the findings, 44 percent of U s households have purchased art (pictures, art prints, [i]affiche[/i]s or original works of art) in the past 12 month This number is consistent with previous research administrationed in 2000, when the same percentage of households were buying art.

Among the 44 percent of households who bought art in the past 12 month 29 percent bought unframed pieces; 25 percent bought pre-framed pieces; 12 percent bought custom-framed pieces; and 14 percent bought original works of art.

This year, discount stores overtook art galleries as the top source for decorative art. One-third of the households who bought pictures, art prints, bills and/or original works of art make go rounded to discount stores for their purchasing wants According to the survey, the top motivators for buying a piece is to convenient decorating needs and liking the picture.

As for the time to come 42 percent of households report they are at least somewhat likely to purchase art work in the nearest year. Younger consumers, especially those in the 18-to-24-year age range, are the greatest in quantity likely to make a purchase. The 55 years and above buyers are the least likely to acquire any pieces of art in the coming year. These consumer report their houses are already decorated, and they've move swiftly out of wall space.

Characteristics of the Wall Decor Buyer

According to the overlook the typical wall decor-buying household is younger, Caucasian and accompanys to be female. The prime age range for households buying wall decor ranges from 18 to 64 years of advanced age with the highest level of participation among the households ages 18 to 24 Just beneath two-thirds of total households in this age range are involved in buying wall decor.

Regionally, the southern Northeast and Western states have a higher concentration of buyer (57 percent 52 percent and 52 percent respectively) than the North-Central states (48 percent)

The typical wall decor-buying household is in the mid- or upper-income range and is compos of three or more individuals who have children beneath 18 in the home. About two-thirds of the highest income households making $50000 or more are involved in purchasing wall decor. This incidence is statistically significant when compared with those in the lowest income horizontals of less than $15,000 or $15000 to $25000 where purchasing incidence is 40 percent and 51 percent respectively.

Living in a multi-person households, especially those containing children below the age of 18 years, is positively correlated with buying wall decor-related items. sole 47 percent of single-person households bought in the past year, compared to 49 percent of the two-person households and 59 percent of three-person or more households. Further, a statistically significant 61 percent of households with children are involved in buying wall decor, compared with a lower 48 percent of the households without children.

What Do Wall Decor Buyer Purchase?

Wall decor buyer were asked what impressed sign of wall decor item was purchased in the past year. Items include art pictures, art prints and/or [i]affiche[/i]s that were unframed or framed using a ready-made frame; picture, art print and/or hand-bill that was preframed; original works of art; custom-framed picture, art print and/or poster; photographs; shelves or shelving unit; crafted item for display, similar as a basket, floral arrangement, needlepoint, etc; mirrors; tapestries; and sconces