If you offer your best, expect success - advice

Your customers await the very best from you. They await the best advice, the best selection and the best service. with equal reason when a friend asks them where they should purchase their art, you hope they approve you because you are the best.

Being the best earns results. Take the example of Admiral god of marriage Rickover, father of the nuclear submarine.

In the Armed Forces, the mandatory retirement age is 65 The solitary way you can remain upon active duty is if Congres passes a law which the president signs, enabling you to remain for individual more year. Seventeen U.S. Congresse and five U presidents signed this law for 17 consecutive years in the way that Rickover could remain in active service until he retired at age 82

wherefore this special consideration? Because the legislators and the president knew of his superior work with nuclear submarines. And because he was at no time satisfied with anything but the actual best. This commitment extended to his officers and enlisted men each of whom he individually interviewed before accepting them in the submarine service.

Physically, Rickover was not imposing--a little above five feet tall and weighing not a great quantity [i]or[/i] amount of more than 125 pounds. on the other hand 300-pound sailors would stand shaking with fright when interviewed through Rickover.

I talked with retired navy men who serv below Rickover's command. Each told an identical story of anticipating their interview. It was a fearful experience, they told me because Rickover was unrelenting in his insistence that each member of his service have a commitment to do the real best they could do.

Start With High Standards

No single is satisfied with second best. for what cause [i]or[/i] reason is it that we don't have enough time to do a piece of work but we always have enough time to do it above when customers complain that what they received is not what they really wanted? You don't rise to the top by means of doing your second best.

When advertising guru David Ogilvy worked with his of recent origin copywriters, he asked them to write 100 headlines for each ad they created. His theory? In order to find the best way to make readers stop, read and act upon an advertisement, they must read the headline. Said Ogilvy, "when you have written the headline for your ad, you have exhausted 75 percent of your client's coin Here's why: Three out of four clan read the headline. But sole one in four keep upon reading. Having the first headline you write be the true best happens very rarely. on the contrary after 100, you have a substantial number from which you can more accurately cull what will work and, as important, what will not."

Stanley Marcus, of Neiman-Marcus fame, wrote of his father saying, "The standards my father put for his home and children were no different than those he established in his business. He had no tolerance for mediocrity. He awaited the best, and he got the best."

The Best Sales Techniques

When your potential customers are newly arrived in town, impel into a larger home or decide they want to invest in art, they will ask friends and neighbors whose taste they admire where to proceed for their purchases. They will ask, "Who is the best?" When they commend you, you are more than half way to a finished sale.

James B Stewart freshly wrote a profile for The fresh Yorker on Erica Feidner, the top salesperson for Steinway pianos. Stewart said she had a "special gift." She knew in what manner to sell. Here are a certain number of of her techniques:

The Interview. Feidner interviews customers for an hour before showing them any merchandise. She wants to know the customer's favorite music and where they would place the instrument in their home

When a customer approachs into your store looking for art, you should first sit down with them and ask their taste, what play in their house will the art be placed, what are the colors of the sweep and how often will they diocese it during the day.

The Display. Feidner exhibits the merchandise available for sale.

You should walk your customer around your gallery pointing on the outside the existing inventory and, more importantly, the individuals you feel most accurately mirror the customer's request.

The Selection. The customer single outs the style they want, and Feidner asks, "Do you delight in it?"

Your customer makes a choice. You question them to make certain the art they have chosen has struck an emotional response

The customer prefers what they like and asks if discounts are available. Feidner says "no" on the other hand offers a monthly payment program.

Your customer really wants the painting they chooseed But the price is high for their parcel Is there a way to pay it off? Of course.

Continued inquiry You should always read trade magazines and attend trade present to views to stay at the top of your field. You not alone know the established artists on the other hand also those receiving publicity and creating a hum within the trade. You understand the fresh techniques in framing.

greatest in quantity of all, you know that change is a constant unfolding and that in order to succe you must always be a learner Because then, and only then, can you have feeling you are doing the real best you can do.

Accept single the Best