Spotlight on editions limited - news - art poster publishing - Brief Article

EMERYVILLE, Calif.--In the world of fine art broadside publishing, a relatively young industry with of recent origin companies opening doors every day, Joanne Chappell and Editions Limited stand out

The company got its start more than 30 years ago when Chappell render free of accessed a gallery in Indianapolis. "I started upon a dime there and changed locations several times," she recalled.

Since then, the company has migrated to San Francisco, mov several times and grown from a small business to a large art publishing and distribution company with centurys of artists and a large client base in the hospitality, corporate, health care and mass merchant industries. The company also has a thriving art consulting division that provides services to the interior design community, obeys a clientele of galleries and houses a full-service gallery in its brand-new Bay area location.

Since its beginning, the company has published more than 1500 images and creates more than 250 novel posters each year, most of which are chosen through Chappell. Also, Editions Limited has launched a novel division for giclee prints called Drybrush Graphics, which supplies art dealers with Iris giclee prints.

According to Chappell, the company's succes and phenomenal expansion can be attributed to several things, including vigorous relationships with its artists, customers and 28 employee and a continued finger upon the pulse of trends. "Editions Limited stands on the outside from our competition by the quality of our fruits and because we are a trendsetter" said Chappell. "We procure knocked off quite a bit, in fact."

"The breadth and deepness of the artists we publish has grown tremendously" said Curtis Moore, coo "And we are constantly trying to go on out and find new art, fresh images and new trends. We work with centurys of artists."

Editions Limited is also prosperous because it is always growing and company officials frequently think "outside of the box" according to Chappell.

The poster-publishing wing of the company remains the largest part, and Chappell and Todd Haile, publishing director, are constantly upon the road looking for fresh art and artists. "We are also concentrating powerfully on providing images for the corporate and hospitality industries," said Moore. "Now, a growing area for our business is images for the gift line. The Targets, Wal-Marts, Costco present the appearance to still be going powerfully and business in those areas has been strong"

The company is also strengthening ties with European publishers and has added a novel supplement to its catalog featuring art from these publishers, who are "anxious to break into the U market," said Moore.

"It's amazing by what mode strong our international business is too," added Haile.

Along with its continual plans for growing the company is also working to support the community and helping the victims of the clan 11 tragedy. Proceeds from the sale of "Liberty Street" a broadside by Gregory Wilhelmi that retails for $30 will be donated to the Families of Freedom Scholarship stock This fund benefits the children and spouses of the victims of the terrorist attacks. (For more information about this tribute work, call 800-228-0928)

As for the futurity in spite of the economic crunch facing the land and the uncertainty of consumer behavior above the next several months, Chappell have feelings confident. "I think we will be putting our thinking caps upon but I think we will be fine," she said. "To Americans, abode will be very important. with equal reason after everything levels out, I don't diocese the poster industry taking a big hit. family are going to nest and want to continue to beautify their place of abodes It is very affordable to do that with broadsides Even though we are going to take a little knock the poster business will be stronger than at any time and we are optimistic we can draw near up with strong, leading images. And race want a serenity in their lives. We're going to find on the outside what people are comfortable with and give it to them."

FACTS & FIGURES

* Editions Limited got its start more than 30 years ago when Joanne Chappell uncloseed a small retail gallery in Indiana.

* Today, the company has becomes a large art publishing and distribution firm, publishes the work of centurys of artists and continues to thrive.

* The company has launched a fresh giclee division, Drybrush Graphics, and is experiencing expansion both national and internationally.

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