Licensing 2001 International Puts Power Behind the Paintbrush in Thriving Artist and Design Categories - Brief Article

novel YORK--With a $4 million increase to $234 million in royalty incomes and corresponding retail sales in the past year, art and design licensing has become a burgeoning business. For the artists and designers licensing their work, individual way to build that business is end L!CENSING 2001 International, the 21 st annual trade present to view for the multi-billion dollar worldwide business of consumer crops licensing, marketing and merchandising, held at the Jacob K Javits Convention Center in fresh York, June 12 to 14 2001

"The opportunity to negotiate and network with manufacturers and retailers from around the world has made the annual Licensing exhibit a focal point for the expansion of this piece of the worldwide licensing pie," said Diane Stone, cluster show director for Advanstar Communications, organizers of the display "It is the only exhibit that presents a global perspective of the industry to players upon both sides of the aisle, whether they be licensors or licensees."

Since 1992 artists and designers have ground success at the show in the Art and Design Licensing Gallery, which draws the attention of more than 17000 consumer yield manufacturers, retailers and media who attend the annual Licensing present to view With 180 booths already mapped on the outside for the Gallery, up from 121 in 2000 display organizers say the venue is upon track to surpass all expectations.

Last year, at L!CENSING 2000 International, Interart Licensing exhibited upon the main floor after being a part of the Gallery for five years.

"This year we are moving back to the Gallery (to exhibit) because we have set that it exposes us to more art-and-design interested manufacturers" said Peg Copenhaver, graphic designer for Interart Licensing. "With the art and design category growing, manufacturers gaze to us for a variety of leading-edge art. They search for out those exhibitors with a track record of knowing the tends and that is why the Gallery is in like manner effective and beneficial."

"The impact of licensing upon the livelihoods of artists and designers cannot be understated," said Charles Riotto, president of the International Licensing Industry Merchandisers' Association (LIMA), exhibit sponsor. "It is licensing that has place the power behind the paintbrush enabling artists and designers to better command the sale of their work."

The Licensing exhibit has become a catalyst for emerging exhibitors to become lock opener players in the licensing world.

"I began exhibiting at the Licensing exhibit in 1996 and had sole one license. Now I have expanded to more than 50 licenses through every part of the world," said exhibitor Marco, originator and creator of Marcoart.

The Gallery attracts individual artists, designer representatives and flat design firms like Olika, that want to expand and license their hold creations. Having designed themes for companies of that kind as Bath & Body Works and Target, Olika will be exhibiting in the Gallery this year for the first time.

"We have a wealth of designers and artists with unique phraseologys and we want the opportunity to branch without into the licensing world and make a connection with manufacturers," said Lori Siebert, principle and creative director at Olika.

Robbin Rawlings, planter of Robbin Rawlings Design and artist for Natural Life Collections and Havoc Publishing, has had a variety of experiences within the art and design licensing business. Exhibiting her creations at the Natural Life Collections booth at stationery and gift present to views inspired Rawlings to exhibit upon her own.

"After exhibiting my work with Natural Life, I recognized the wide range of possibilities within the industry, and I wanted to continue to make known my client base. I decided that the best place to do that would be at the Licensing display Gallery," Rawlings said.

COPYRIGHT 2001 Pfingsten Publishing, LLC

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