Nielsen Bainbridge Emphasizes Archival Products - framing - Brief Article

Nielsen Bainbridge continues to break earth with innovative mouldings and archival products

As a company with a 130-year history rich in firsts, Nielsen Bainbridge continues to be a leader in the framing industry. Headquartered in Paramus, NJ Nielsen Bainbridge is individual of the world's largest manufacturers of metal and moulding, matboard, mountboard and foamboard with distribution to picture framers around the world.

The company's innovations in tends conservation and research help to hold the framing industry moving forward, according to company officials. Among other things, it was the first company to make preservation matboard with colored surfaces, the alone company to offer archival fabric mats and also the first to distribute 4-inch corner samples.

With its ongoing produce expansion and popular existing productions Nielsen Bainbridge stays true to its motto of "supporting the profitability and succes of framing professionals through offering exceptional preservation products and the greatest in quantity innovative frames and mats."

For years, metal frames were mainly used for framing [i]affiche[/i]s Nielsen's new Modern Classics and Cosmopolitan lines update the metal moulding gaze with unique shapes, sizes and finishes that work well with novel art.

In 1995 Nielsen Bainbridge redefined the standard of museum-quality framing by the agency of introducing their exclusive Artcare MicroChamber technology. Artcare yields which actively protect artwork from the damaging events of pollution, paper degradation and the by-product of the art's have a title to aging, are used by leading museums, conservators and framers worldwide.

Nielsen Bainbridge is continually developing fresh ways to integrate Artcare technology with specialty matboard webs to give framers more archival options. The newest additions include Artcare Bevel Accents (pre-wrapped foamboard strips that create a reaching far down bevel with a custom look) and ArtCare AlphaLinens (museum-quality linen matboard).

This emphasis upon archival innovation comes in part from Nielsen Bainbridge President and CEO Jack Forbes, a 27-year member of the framing industry who has a eager interest in history and a passion for the preservation of art and artifacts. As president, he said he's been able to meld his personal touchs with the mission of the company.

"Historically, matboards, of the like kind as corrugated boards, had been replete of acids and created irreparable harm while destroying important works of art and artifacts," said Forbes. "I believed there was a powerful need in the marketplace for quality archival outcomes along with superb, up-to-date designs for the framing and conservation communities."

"We have approach a long way to understand the technology extremityed for preservation matboards," said Forbes. "I am self-satisfied to be part of the team that has been at the forefront by means of offering preservation matboards for the one and the other the museum and the framing industry. For this reason, our mission continues to be to provide the best, greatest in quantity innovative products for the framing industry, while always focusing upon preserving our precious art and artifacts."

The company also supports the framing community [i]or[/i] part of to the other its Web site (www.nielsen-bainbridge.com), which is continually updated with novel product information. The site also features answers to commonly and remarkably asked technical framing questions. The online framing advice is dispensed by dint of leading educators in the industry, including Kaye Evans, Nona Powers, Tim Dykstra, Chris Paschke, Dennis Inch and Peter Sparks.

Forbes dioceses a bright future for custom framing. "Consumer are continuing to lay out more time and investments in residence interiors, and framing is the quickest way to update abiding-place decor looks," he said. "Through continuous research and disclosure Nielsen Bainbridge is committed to improving matting materials, offering sophisticated metal frames and educating framers upon preservation products to provide a value-added education for the framers' customers."

Nielsen Bainbridge at a Glance

FACTS & FIGURES

* Charles T Bainbridge and David Porter fixed Bainbridge and Porter in the 1860 and began producing rotary chop cards and stationery in novel York City. Nielsen Manufacturing was seted in Roxbury, Mass., in 1971 through Helmar Nielsen as a manufacturer of extrud aluminum for the framing industry. Nielsen and Bainbridge merg in 1984 to form what company officials say is the world's largest manufacturer of framing products

* Nielsen Bainbridge operates five manufacturing facilities that use advanced processe and equipment.

* Nielsen Bainbridge also has sum of two units state-of-the-art research labs dedicated to improving the quality of preservation matboard.

Amy Leibrock FBN Senior Editor

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