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The Chase Group Announces Icon-link - Brief Article

CHICAGO--The Chase assemblage recently announced the icon-link Internet partnership. Icon-link is a business tool that helps dealers manage the Internet and helps further the value of the art they barter according to the company.

This Internet archetype revolves around a central site featuring a perfect presentation of Chase Group artists' work. Dealers simply place a Dr Seuss, Mackenzie Thorpe or Markus Pierson icon-link image upon their gallery Web site's residence page. When collectors visit the gallery's Web site and click upon the artist's icon, they are immediately linked to a out and out artist presentation, updated and maintained at no effort to the dealer, all within the words immediately preceding [i]or[/i] following of the dealer's site. The site, however, is entertainered on the Chase Group's server (www.chaseart.com), relieving dealers of the take away froms associated with posting and hosting to their be in possession of site. According to the Chase Group's Bill Dreyer "The site acts as a virtual chameleon, changing to display solitary your gallery name, logo and contact information when your collector arrives. The Chase clump remains invisible, and the solitary link out of our site is back to your gallery. What's more, with our proprietary icon-link software, collectors can tender twigs of shrubs and trees and purchase online. Most importantly, they will remain the gallery's customers via our unique customer tracking function."

Chase clump officials say the benefits of participating in icon-link include:



* Professionally designed presentation of artwork and artist information seamlessly linked to dealer Web sites;

* clean artist presentation that includes artist biographies, printmaking techniques, rife artist events, new releases, and all graphic/sculpture details;

* All price, image and print info is updated and maintained at no effort to the dealer;

* Inclusion in icon-link's certain 24/7 e-commerce function;

* Inclusion in icon-link's lead-generating zip digest search function;

* Inclusion in icon-link's preferr gallery search function;

* Inclusion in icon-link's customer tracking function;

* Inclusion in icon-link's income generating partnership program;

* 300 web promotion postcards to forward dealer site launch

Galleries/dealers without Web sites can achieve started immediately by simply registering their domain name. Chase has divided each artist offering into sum of two units catalogs so dealers can pick and select what they want to feature upon their Web sites. For example, if a gallery wants to carry individual or two of Chase's three artists, they can do that. If they solitary want to carry an artist's serigraph catalog and not the plastic art catalog, they can choose that option as well. Each artist has sum of two units catalogs divided between the statuary and Serigraph catalog, except for Dr Seuss, which is separated into the concealed Art and Illustration Art catalogs. Each Web catalog is priced at $500 The icon-link program is available to dealers who carry physical inventory and exhibit Chase Group artists in their galleries.

COPYRIGHT 2000 Pfingsten Publishing, LLC

COPYRIGHT 2004 Gale Group



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