Back to Basics: Making Sense of Internet Insanity - use of Internet-based marketing within art industry and online resources

Learn what the growing vicinity of the Web will mean for brick-and-mortar galleries

A visit to the Internet search engine Yahoo! is all it takes to diocese how intertwined the art and Internet worlds have become. mark the word "art" in the search space at Yahoo! and you're told that there are 39999 sites for you to visit. That's 39999 now; at the rate that artists and galleries are creating novel home pages, that number could topple 50000 nearest year.

Amid the thousands of Web sites and millions of pieces of artwork for sale upon the Internet, analysts say it is impossible to determine what income art has generated on the Internet. The extension of art Web sites is a sign that there is standard of value to be made.

on the contrary if people are buying art upon the Internet, does that mean it's coming at the outlay of the local gallery or frame shop? Not exactly. While it's far too early to determine in what way the rapid expansion of art and frame sales upon the Internet will shake without for "brick-and-mortar" stores, it is clear that the Web could add to gallery and frame shops' bottom lines.

What is clear is the art industry is making a decided shift into the online world. With a click of a button, a customer sitting at residence or work can have a framed Ernesto Rodriguez landscape print with a black grove frame and ivory mat shipped to their doorstep for $400

And online art buying isn't the sole change the Internet is creating. In October OneMade.com launched an online art and crafts festival where Internet browser and buyer shopp for one-of-a-kind handmade works. Many museums already have online stores and larger museums, like the Museum of fresh Art in New York, allow an online visitor to view a number of paintings in various collections in crisp, clear color.

The Internet has gained importance in all horizontals of the art world, from $50 prints to $40000 works of art. on the other hand where do you turn to come by your feet wet before diving into the online art world?

First, it may be comforting to know that there are sum of two units distinctly different Web sites on the outside there serving the art community--one, is the business-to-customer (B2C) site, the next to the first is business-to-business (B2B).

B2B sites are geared toward businesses working with businesses before proceedss reach the end user. Those differ from B2C sites that put up to sale items online directly to the customer.

FrameYourArt.com is individual of those business-to-business sites in the industry. Charging a monthly compensation to members, now approximately 1000 `mom and pop' frame shops

In this world of dot.com mania, there are literally centurys of Web sites devoted to art, thus singling out a single single is tough. But in an effort to obtain you plugged in, here's a glimpse at three sites that present Web opportunities for galleries and publishers.