Spotlight On Colville Publishing - Brief Article

TORRANCE, Calif.--For the folk at Colville Publishing, individual thing remains the company's top priority--the artists.

For more than 20 years, this West coast publisher has sculpt shaped and catapulted the careers of its herculean stable of artists. And they have no intention of stopping. "Our main goal is giving our core of artists the best representation we can," said Victoria Berg, Colville Publishing's marketing director.

At the nexus of the company is Christian Title, who fixed Colville 20 years ago by means of publishing the work of John Powell. Not solitary is Title the company establisher he's also one of its greatest in quantity sought-after artists. And he's responsible for finding and growing the careers of the artists who have given Colville its reputation for quality. "It's really Chris' trained organ of vision that we rely on," said Berg. "He's in fact the art direction in the company, and he fix upons the artists and the images we decide to produce"

one time the artists are chosen by the agency of Title and other company officials, however, the flows affect thousands. The artists' work is distributed to more than 2000 galleries over the United States and from one side a distributor in Japan with the help of the company's nationwide sales team. "We have 2000 accounts, on the other hand our reps know all of these tribe We work on a real friendly basis," said Berg.

Today, several artists have fix success under the Colville umbrella, among them Ming Feng Henri Plisson, Don Hatfield, John Asaro, Sharon Burkett Kaiser, Daniel Gerhartz and Marilyn Simandle.

Plisson was the next to the first artist signed to the company after Powell, and his classic collection is still available from the company. Hatfield, an artist known for his touching beach sights is also doing well. "We're going really muscular his his prints," said Berg. "We're still doing serigraphs, on the contrary we increased the canvas editions and decreased the paper editions of Don's, as his have always sold out"

Impressionist artist Feng who joined the company in 1996 has also place success with his serigraphs, as has John Asaro, whose work is printed using an Iris giclee printer. "He likes the proces better, and he have feelings it demonstrates his work the best," said Berg.

Floral artist Burkett Kaiser also works with giclees, and the company plans to swell her work by releasing a fresh piece every three months to "keep the moment going with her," said Berg.

Colville's newest artists--Gerhartz and Simandle--are also going muscular "We premiered Daniel last November and we've already sold without a couple of editions," said Berg. "In Atlanta and of recent origin York, it was great to hear the artists approach through and say how plenteous they love him. That's always a great compliment."

The company plans to release a novel Gerhartz piece every other month Simandle has already done four releases since being signed upon in May, and another piece is publicly in production.

Overall, the company goal for 2001 is extension according to Berg. "Normally we do just individual release a month," she explained. "The goal nearest year is to do sum of two units or three releases every month and pair up the artists in like manner they match a little bit to hold the momentum going. We've lay the foundation of that's been a big help for us."

The company also wants to focus more upon the high-end print market. "You move swiftly a range of galleries," said Berg. "You have just oil galleries all the way down to the [i]affiche[/i] frame shop. We would like to focus more upon the middle and top three-quarters of that."

Plus, company officials, including Title and President Peter Iwasaki, are always upon the hunt for new, quality artists--"We're always looking, we have race submit, and we go to exhibits looking for new artists," said Berg.

on the other hand even with this expansion, Colville's focus upon its artists will never change. "We do have feeling we have quality artists, and that's really our focus," said Berg. "I would say smooth if we bring on fresh artists, it will probably be sole one or two every year. I can't diocese us ever having 50 artists--we will always have a fix upon core."

FACTS & FIGURES

* Colville Publishing was lay the foundation ofed more than 20 years ago by dint of artist Christian Title.

* Today the company shows a large stable of felicitous artists including John Powell, Ming Feng Henri Plisson, Don Hatfield, John Asaro, Sharon Burkett Kaiser, Daniel Gerhartz and Marilyn Simandle.

* In the futurity Colville hopes to expand the succes of its core artists, as well as add novel talent to its lineup.

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