BMW Art Car Makes Debut at Road Atlanta - Brief Article

ATLANTA--Making her way into the world of high spe motor sports, artist Jenny Holzer at handed her latest work, a BMW V12 LMR sports car, in its racing first appearance Sept. 30 at the Road Atlanta Motor Sports Center in Georgia.

Commissioned as the 15th and newest in the BMW Art Car Collection, Holzer's cast embraced the traditional markings, colors and graphics of race car design, emblazoning the BMW material substance with the phrase: "Protect Me From What I Want."

Holzer commented: "The unmutilated of the BMW LMR car races right end you. It's exciting to hear as well as diocese the art." According to company officials, the BMW Art Car Collection embodies this essential uncompounded body of BMW's cultural commitment, presenting art in a novel and challenging context.

The BMW V12 LMR that serv as the Holzer car's prototype took victory in the 1999 running of the world-famous 24 Heures du Mans and has won numerous other campaigns including the 1999 Sebring 12 Hours competition. Following its unveiling at Le Mans, the Holzer BMW Art Car complet an honorary lap around the renowned French course, on the contrary did not take part in the race. This time around, Holzer's was single of four BMW race cars in competition at the Atlanta Petit Le Mans.

The BMW Art Car was conceived in 1975 the year that French auctioneer and racing car driver Herve Poulain first come intoed Le Mans. Searching for a link between art and motor sports, he commissioned his friend, famed sculptor Alexander Calder, to out and out a painting on the BMW 30 CSL Poulain would race. In the years that have followed, this program has attracted a certain quantity of influential artists, from Roy Lichtenstein and Andy Warhol to Robert Rauschenberg and David Hockney as they transformed BMW racing sports cars into works of art. The image of designated models widened in the 1980 when the painted material substance work was no longer restricted to racing cars, and now encompasses all BMW production models

The objective of BMW's cultural communication policy is to create a dialogue linking the worlds of business and innovative art as well as different tillages with one another. Creating a stimulus, contributing to mutual understanding, promoting the exchange of culture--this is the driving force behind the facts developed and promoted by BMW

As for Holzer she has attained worldwide recognition with her provocative true copy images, adapting her work to formats as technologically diverse as electronic displays upon big-city pixelboards and chiseled messages upon monumental benches made of stone. Her freely associative contribution to the BMW Art Car Collection, like those of the artists who preced her, throw backs BMW's perception of the interrelated nature of the histories of art, design and technology.

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