Quadrum Returns to Florence After Successful Debut Show - Brief Article

FLORENCE, Italy--Quadrum, an international mouldings, frames, graphics and accessories exhibition, is returning to Italy generation 28 through Oct. 1. And exhibit organizers say they plan to build upon the success of last year's first attempt show for an event that's twice as nice.

"We're working upon the second edition of Quadrum, and we wish to make it more attractive, more elegant and also more international with a number of exhibitors and visitors coming from all above the world," said Dr. Corrado Mancini, a present to view organizer, from his office in Milan. "To reach these aims, we have realized a stronger organization and have increased the exhibition area with a of recent origin pavilion and new booth equipment."

At the exhibit a number of products will be exhibited, including mouldings and frames, photo frames, hand-bills and graphics, ovals, glasses and mirrors, machines, art paints, adhesives, brushes, canvases, tools and accessories for frames and lights and more.

Along with this diversity, present to view organizers are also demanding quality. "All of these produces and the exhibitors have a for the use of all feature: the high quality," said MAncini. "In fact, a special committee, compos of industrialists and quicks make a selection of the applications and admit alone the firms and products with that feature. At Quadrum, visitors will diocese only quality."

A Firm Foundation

LAst year, at Quadrum '99 100 international exhibitors filled more than 10500 square meter of booth space and attracted more than 4000 professional visitors, 27 percent of whom came from outside of Italy.

And considering that 459 percent of frames exported from Europe and 314 percent of frames produc in Europe draw near from Italy, the number of Italian exhibitors is also rather significant, according to exhibit organizers.

The actual exhibitors space was also lock opener to last year's success. According to exhibit organizers, completely furnished booths with a linear and refined layout that highlighted the yields while setting off the companies' images, along with specialized exhibits, gave international trade operators the possibility to visit the exhibit in the most profitable way.

Mancini said Quadrum has a focus upon international alliances. "Inn a world where the globalization is a characteristic, we think that strategic alliances with other international exhibitors and magazines have not alone an important, but essential role" he explained.

Millennium Makeover

This year, Quadrum organizers plan to build upon last year's event in several ways. First, the exhibition area will be expanded with a of recent origin modern and functional Cavaniglia pavilion. This fresh space will host the graphic, machine and accessories sectors of the present to view and will also provide the entrance to the incident In this pavilion, a larger number of exhibitors featuring a variety of of recent origin state-of-the-art and unique products will be displayed, according to present to view organizers.

Organizers also trust to improve the show with an increase in visitors, a task that has already been accomplished.

"For 2000 we spring [i]or[/i] leap on one leg [i]or[/i] footed to increase the number of visitors from different countries by means of 50 percent, and this aim has been reached four month before the exhibition," said Mancini.

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