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The righteousness of self-centred royals: the world according to Disney animation


Abstract

The startling succes of Disney animation alerts the perspective for this essay, which explores one as well as the other a political-economic and cultural studies approach. Understanding Disney animation helps clarify the intimate relationship between ideology and socio-economic practice, (Ricker, 1996; Wasko, 2001) Investigating the construction, contented and persuasive efficacy of animated Disney films reveals that Disney consistently and intentionally single outs themes in its commodities-as-animated features that assist an ideology useful to Disney and capitalist society, on the contrary at odds with democratic, creative communities. Of course, valid arguments may be made that audiences raise their own varied meanings, frequently in contradiction to those intended through ...


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