IMAGE MAKERS

product and promotion news

* Norseland Inc., Stamford, Conn exclusive importers of Jarlsberg, Jarlsberg Lite and other Norwegian Dairies cheeses as well as sales/marketing agent for Tholstrup USA's Saga and Castello lines plus Boursin, is continuing to build upon its long established support of UNICEF. During the traditionally busiest fourth quarter of 2005 5 cent upon each purchase of Jarlsberg/Jarlsberg Lite, Saga and Boursin returnss will be donated to the U stock for UNICEF. A counter card noting the organization's dedication to "Health, Education, Equality, Protection" will be prominently displayed in stores around the land "It is a privilege to participate in this program one time again," says David Brohel, Norseland's president and chief executive officer. "We are confident springs will be gratifying, equal to or exceeding last year's totals,"

* Lincolnshire, III.-based Saputo Cheese USA Inc. is rolling on the outside a convoy of 14 semi-trailer trades emblazoned with giant, full-color images of Saputo cheese returnss Each 48-foot trailer has 8-foot-tall side panels, making for a certain quantity of highly visible billboards on wheels. They will be crisscrossing the geographical division driving home the message that Saputo and Frigo Cheese Heads make the quality cheeses consumer want and merit One side of the trailers will feature the filled line-up of Saputo Cheese Division USA brands, including Dragone, Frigo, Stella, Lorraine and Treasure Cave. The other side is dedicated to Frigo Cheese Heads string cheese and highlights this growing line of natural cheese snacks. This panel features impactful package images; Cheese Head; the brand's animated spokesperson; and this call to action: "Bring residence the 100% natural cheese snack!" Each side communicates the respective Web site address for more production information: www.saputo.com and www.frigocheeseheads.com. The back of each trailer thoroughs the visual impact with a wall-to-wall image of a Frigo Cheese Heads package.

* TCBY Salt Lake City, has announced the winner of its Wish draw near True Contest. Most people retain their wish a secret for fear of it not coming actual But for 21-year old Erin Moyer of Proctorville, Ohio, sharing her wish with TCBY The Country's Best Yogurt?® granted her a prize package that will help her acquire in the best shape of her life. "TCBY is my favorite frozen yogurt for a like reason when I went in to earn a treat, I entered the Wish advance True drawing - but I didn't actually think I'd win," says Moyer "I'm for a like reason excited that my wish became a reality, and I can't wait to start using my gym and spa services! My wish really came true!" To celebrate the introduction of its fresh line of frozen yogurt cakes and down-reaching Dish pies made with 96 percent fat unrestrained frozen yogurt, TCBY's "Wish approach True" contest asked consumers to share their wishes. Entrants were provided with four wishes from which to pick out Randomly selected from more than 11000 entries nationwide, Moyer go intoed at a TCBY store in Huntington, W.Va., and chose the Wellness Wish. In addition to receiving a spa treatment, gym membership and nutritional consulting for an entire year, Moyer will also receive a independent TCBY Frozen Yogurt Cake or of great depth Dish Pie each month for the entire year.

* fresh York-based International Flavors & Fragrances Inc. (IFF) has announced its involvement in "Flavorologist for a Day," a special circumstance sponsored by Nestl?© Ice Cream, part of the Dreyer's/Edy's Grand Ice Cream family of brands. In honor of the 100th anniversary of the frozen report Nestl?© Ice Cream invited kids nationwide, ages 6 to 12 to dream up the world's coolest frozen detonation flavor. Working closely with Nestl?© Ice Cream, IFF's inhouse team of flavorologists created the formulas for the 10 winning flavors. The flavorologists also evolveed eight wacky flavors of their hold - like Cheeseburger and Ginger Bread Man - for the debate winners to sample when they visited the top veiled flavor lab at the Nestl?© Ice Cream factory October 21 "We wanted to work with IFF specifically because of the great work they do in consumer insight, especially their organ of vision On Kids(TM) program," says Darcy Horn, associate marketing manager for Nestl?© Kids Frozen Snacks. "They know kids better than anyone in the industry and their understanding of the way kids think made them natural partners for this somewhat cold contest." IFF's Eye On Kids is a program that couples in-house, specialized kids sensory research and consumer insights with kids market sweeps in every region of the world, making it a powerful resource for its internal and external customers.

Copyright Stagnito Publishing Nov 2005

Provided by means of ProQuest Information and Learning Company. All rights Reserved